RTBlog
by Tyler Loechner, Staff Writer
Just days after a report noting that Verizon was talking to AOL about a potential acquisition or partnership, Starboard Value, which owns a significant stake in Yahoo, has sent a … Read the whole story
by Laurie Sullivan
IgnitionOne began rolling out Thursday what will become a series of features aimed at improving cross-device campaigns. The first provides insight into the influence … Read the whole story
by Larissa Faw
The network is shifting its global management organizational structure into five regions: APAC, EMEA, LATAM, North America and North Asia. Previously it operated within … Read the whole story
COMMENTARY
by Paul Roetzer
The writing is on the wall. Creative agencies need to be technology companies, too. Yes, there will always be a demand for agencies that … Read the whole story
by Laurie Sullivan
Starboard Value, which recently acquired a significant stake in Yahoo, sent another letter Thursday to CEO Marissa Mayer advising that she reconsider a merger … Read the whole story
COMMENTARY
by Rachel Powney
Understanding fraud, insisting on transparency and measuring results accordingly will help brands minimise the budget they lose to the global phenomenon of click-bot fraud. Read the whole story
COMMENTARY
by Skip Brand
Mount Rushmore National Memorial is a sculpture carved into the granite face of Lakota Sioux near Keystone, S. D. The iconic symbol of leadership … Read the whole story
COMMENTARY
by Walt Horstman
As I read through the multiple year-end wrap-ups on the growth and future of programmatic in media, it seems many commenters put TV at … Read the whole story