RTBlog
Just days after a report noting that Verizon was talking to AOL about a potential acquisition or partnership, Starboard Value, which owns a significant stake in Yahoo, has sent a … Read the whole story
IgnitionOne began rolling out Thursday what will become a series of features aimed at improving cross-device campaigns. The first provides insight into the influence … Read the whole story
The network is shifting its global management organizational structure into five regions: APAC, EMEA, LATAM, North America and North Asia. Previously it operated within … Read the whole story
- COMMENTARY
The writing is on the wall. Creative agencies need to be technology companies, too. Yes, there will always be a demand for agencies that … Read the whole story
Starboard Value, which recently acquired a significant stake in Yahoo, sent another letter Thursday to CEO Marissa Mayer advising that she reconsider a merger … Read the whole story
- COMMENTARY
Understanding fraud, insisting on transparency and measuring results accordingly will help brands minimise the budget they lose to the global phenomenon of click-bot fraud. Read the whole story
- COMMENTARY
Mount Rushmore National Memorial is a sculpture carved into the granite face of Lakota Sioux near Keystone, S. D. The iconic symbol of leadership … Read the whole story
- COMMENTARY
As I read through the multiple year-end wrap-ups on the growth and future of programmatic in media, it seems many commenters put TV at … Read the whole story
