RTBlog
by Tyler Loechner, Staff Writer
Despite "programmatic" being voted 2014's word of the year, at least one analyst thinks "2015 is shaping up to the most significant year for ad tech yet." That's what Brian … Read the whole story
by Laurie Sullivan
The explosion of tech companies in the marketing space continues to dizzy even the savviest experts. It's confusing because many companies operate across multiple … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
U.S. marketers working with IgnitionOne spent 11% more on paid search advertising in Q4 2014 compared with the year-ago quarter, and 35% more on … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Watch shopping is on the way. No, not shopping for a watch, but rather shopping with a watch, specifically Apple's. And this watch shopping … Read the whole story
by Gavin O'Malley
Twitter is developing a new video ad unit to support its soon-to-launch native video tool, according to marketing executives briefed on the initiative. Twitter … Read the whole story
COMMENTARY
by Rachel Powney
Understanding fraud, insisting on transparency and measuring results accordingly will help brands minimise the budget they lose to the global phenomenon of click-bot fraud. Read the whole story