Despite "programmatic" being voted 2014's word of the year, at least one analyst thinks "2015 is shaping up to the most significant year for ad tech yet." That's what Brian … Read the whole story
The explosion of tech companies in the marketing space continues to dizzy even the savviest experts. It's confusing because many companies operate across multiple … Read the whole story
U.S. marketers working with IgnitionOne spent 11% more on paid search advertising in Q4 2014 compared with the year-ago quarter, and 35% more on … Read the whole story
Watch shopping is on the way. No, not shopping for a watch, but rather shopping with a watch, specifically Apple's. And this watch shopping … Read the whole story
Twitter is developing a new video ad unit to support its soon-to-launch native video tool, according to marketing executives briefed on the initiative. Twitter … Read the whole story
Understanding fraud, insisting on transparency and measuring results accordingly will help brands minimise the budget they lose to the global phenomenon of click-bot fraud. Read the whole story