RTBlog
by Tyler Loechner, Staff Writer
As mobile ad traffic continues to rise overseas, so too does spend -- including programmatic spend. AppFlood, a China-based mobile ad exchange owned by PapayaMobile, says global mobile ad traffic … Read the whole story
by Tyler Loechner
Mobile attribution analytics company AppsFlyer on Tuesday announced it has raised $20 million in a Series B round of funding led by Fidelity Growth … Read the whole story
by Tyler Loechner
Ad tech firm Taykey on Tuesday announced it has received $15 million in new funding from Innovation Endeavors, Google executive chairman Eric Schmidt's venture … Read the whole story
by Steve McClellan
Audience Measurement firm Kantar will integrate retail purchase data and information into its portfolio of measurement services. Similarly, Kantar Shopcom will integrate Rentrak's TV … Read the whole story
by Tyler Loechner
MediaMath, a demand-side platform (DSP), on Monday announced it has opened a new office in Madrid, Spain, to continue expanding into the EMEA region. … Read the whole story
by Tyler Loechner
Yahoo's BrightRoll, a programmatic video ad platform, on Tuesday announced the launch of a new analytics hub called "BrightRoll insights." The dashboard will give … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I'm a content creator. And, in this particular case, I've chosen MediaPost as the distribution point for that content. If we're exploring the role … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Throwing the same old Web analytics at mobile wholly misses the potential of the medium to inform customer insights, says Forrester in a new … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
People around the world believe that new technology including the Internet, social media, and mobile devices has a positive overall impact on their lives, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Local cable advertising sales will be a significant part of a cable operator company's revenue someday, with the promise of big scale addressable and … Read the whole story