RTBlog
As digital ad companies build their "ad tech stacks" -- with some advertisers building in-house tech stacks of their own -- the number of toolsets used for a data-driven marketing … Read the whole story
The rise of programmatic advertising has created additional pressure on marketers to make audience data actionable, per a white paper that illustrates the daunting … Read the whole story
- COMMENTARY
For programmatic to truly lead all forms of digital marketing, data experts -- or what I refer to as "data doctors" -- need to … Read the whole story
Choozle, a programmatic ad platform headquartered in Denver, on Wednesday announced it has raised $4.1 million in a Series A round of funding. Great … Read the whole story
- COMMENTARY
Much of my writing the last year has been about closing the gap in marketing between the unknown and the known, discussing how you … Read the whole story
Demand-side platform (DSP) MediaMath on Tuesday announced a partnership with Integral Ad Science, a media measurement firm. Read the whole story
- COMMENTARY
As SEM has evolved, so too has the role of campaign management software. Ten years ago, tools were imperative to manage the hundreds of … Read the whole story
OpenX, a supply-side platform (SSP) and programmatic exchange, on Wednesday announced the appointment of Andrew Buckman as managing director, EMEA. He will be based … Read the whole story
A marked slowdown in the last quarter of 2014 occurred in the U.S. advertising market. National broadcast TV spending was down 2% to $4.8 … Read the whole story
- COMMENTARY
On Dec. 16, 2014, IAB released "State of Viewability Transactions 2015,"a position paper that put forth seven principles for viewability transactions in 2015. Since … Read the whole story
- COMMENTARY
It may still be early days for the native industry, with many of the leading technology players being startups and most publishers being in … Read the whole story
