RTBlog
by Tyler Loechner, Staff Writer
comScore this morning announced an initiative to bring pre-bid data to the programmatic marketplace, including RTB platforms. 'Real-Time Daily' covered the story at length, but the gist of it is … Read the whole story
by Tyler Loechner
The quality of inventory has been the Achilles heel of programmatic advertising, but comScore is hoping to help flip the script. The audience measurement … Read the whole story
by Tyler Loechner
Ad tech firm AppNexus on Thursday announced the appointments of three new executives. The hirings come just weeks after AppNexus reorganized internally to create … Read the whole story
by Tyler Loechner
Smaato, a mobile ad exchange and supply-side platform (SSP), on Wednesday announced it has rounded out its offerings with the launch of Smaato Publisher … Read the whole story
by Tyler Loechner
PubMatic, a supply-side platform, on Wednesday announced it has released an API allowing media buyers to tap into the private marketplace and "programmatic direct" … Read the whole story
COMMENTARY
by Satish Polisetti, Op-Ed Contributor
When it comes to online publishing, every pixel counts. Maximizing the potential of digital real estate is an ongoing challenge. Often getting visitors to … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
The key to doing great marketing with a particular type of data is to a) quickly understand what it is useful for and what … Read the whole story
COMMENTARY
by Tom Edwards
Dark social is the sharing activity that is somewhat invisible to traditional analytics. It's the culmination of referrals and sharing of content that originates … Read the whole story