comScore this morning announced an initiative to bring pre-bid data to the programmatic marketplace, including RTB platforms. 'Real-Time Daily' covered the story at length, but the gist of it is … Read the whole story
The quality of inventory has been the Achilles heel of programmatic advertising, but comScore is hoping to help flip the script. The audience measurement … Read the whole story
Ad tech firm AppNexus on Thursday announced the appointments of three new executives. The hirings come just weeks after AppNexus reorganized internally to create … Read the whole story
Smaato, a mobile ad exchange and supply-side platform (SSP), on Wednesday announced it has rounded out its offerings with the launch of Smaato Publisher … Read the whole story
PubMatic, a supply-side platform, on Wednesday announced it has released an API allowing media buyers to tap into the private marketplace and "programmatic direct" … Read the whole story
When it comes to online publishing, every pixel counts. Maximizing the potential of digital real estate is an ongoing challenge. Often getting visitors to … Read the whole story
The key to doing great marketing with a particular type of data is to a) quickly understand what it is useful for and what … Read the whole story
Dark social is the sharing activity that is somewhat invisible to traditional analytics. It's the culmination of referrals and sharing of content that originates … Read the whole story