When it comes to America's most promising companies, the ad tech landscape is not being overlooked. A handful of programmatic ad companies were included in Forbes' recent list of the … Read the whole story
Over two-thirds of mobile app developers (69%) make at least a portion of their inventory available for programmatic buying. Nearly half (46%) sell up … Read the whole story
I read with delight a series of announcements that appeared after the beginning of the new year. The first was the news of a … Read the whole story
Microsoft on Friday made a splash in the big data space, announcing it has acquired Revolution Analytics, a software firm for open-source R data … Read the whole story
Sometimes the best way to grow your audience is to realize they hate you -- and show through your branding that you're exactly the … Read the whole story
Google Chairman Eric Schmidt said during the panel "The Future of the Digital Economy" at the World Economic Forum that "the Internet will disappear," … Read the whole story
The Internet will fade into the background, says Eric Schmidt, executive chairman of Google. Yes, it will just vanish, like Amelia Earhart or state … Read the whole story
The company's global ad budget is massive. It reported total advertising and promotion expenditures in 2013 of 6.8 billion euros in its annual report … Read the whole story