RTBlog
by Tyler Loechner, Staff Writer
Nearly half of CEOs believe that all of their employees have access to the data they need, but only 27% of employees agree. CEOs also overestimate how quickly "big data" … Read the whole story
by Tyler Loechner
AdzCentral, Better Digital and Asia Digital Ventures on Tuesday announced that all three companies have merged to form CtrlShift, a programmatic ad platform. The … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Seems that Facebook's FBX exchange is no longer the golden opportunity it once was for the social network. At the same time, Facebook is … Read the whole story
by Tyler Loechner
According to Built In, a network of online communities for tech start-ups, Chicago tech start-ups had their best year ever in 2014. The start-ups … Read the whole story
COMMENTARY
by Anto Chittilappilly, Op-Ed Contributor
During a recent business trip to San Francisco, I struck up a conversation with my Uber driver: sports, weather and the standard "how's business?" … Read the whole story
by Wayne Friedman
Global advertising spending will slow up in 2015 to a 5.1% growth rate, but will accelerate next year. All media will see an increase … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
At the World Economic Forum, Google's Eric Schmidt is predicting that the Internet will disappear. I agree. I've always said that search will go … Read the whole story
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by Tyler Loechner
Juice Mobile, a mobile ad tech firm, on Tuesday announced a partnership with Mediaocean, an ad management platform. The partnership will see Juice Mobile's … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Beaconing is one indicator of what a piece of the future of mobile commerce might look like. Rather than information being pushed to a … Read the whole story
by Laurie Sullivan
A report released Tuesday suggests that marketers should consider the day of the week when making media buys. Mobile searches happen more often on … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Last week I spent time with a number of senior media agency execs from several different markets, and discovered that their challenge is daunting. … Read the whole story
by Erik Sass
Conde Nast is debuting 23 Stories, a new branded content studio that will help its advertising clients engage consumers, especially in the coveted millennial … Read the whole story