RTBlog
Nearly half of CEOs believe that all of their employees have access to the data they need, but only 27% of employees agree. CEOs also overestimate how quickly "big data" … Read the whole story
AdzCentral, Better Digital and Asia Digital Ventures on Tuesday announced that all three companies have merged to form CtrlShift, a programmatic ad platform. The … Read the whole story
- COMMENTARY
Seems that Facebook's FBX exchange is no longer the golden opportunity it once was for the social network. At the same time, Facebook is … Read the whole story
According to Built In, a network of online communities for tech start-ups, Chicago tech start-ups had their best year ever in 2014. The start-ups … Read the whole story
- COMMENTARY
During a recent business trip to San Francisco, I struck up a conversation with my Uber driver: sports, weather and the standard "how's business?" … Read the whole story
Global advertising spending will slow up in 2015 to a 5.1% growth rate, but will accelerate next year. All media will see an increase … Read the whole story
- COMMENTARY
At the World Economic Forum, Google's Eric Schmidt is predicting that the Internet will disappear. I agree. I've always said that search will go … Read the whole story
Juice Mobile, a mobile ad tech firm, on Tuesday announced a partnership with Mediaocean, an ad management platform. The partnership will see Juice Mobile's … Read the whole story
COMMENTARYBeaconing is one indicator of what a piece of the future of mobile commerce might look like. Rather than information being pushed to a … Read the whole story
A report released Tuesday suggests that marketers should consider the day of the week when making media buys. Mobile searches happen more often on … Read the whole story
- COMMENTARY
Last week I spent time with a number of senior media agency execs from several different markets, and discovered that their challenge is daunting. … Read the whole story
Conde Nast is debuting 23 Stories, a new branded content studio that will help its advertising clients engage consumers, especially in the coveted millennial … Read the whole story
