RTBlog
by Tyler Loechner, Staff Writer
G2 Crowd, a software review site, has compiled a list of 10 cross-channel ad platforms based on reviews left on its site, concluding that DoubleClick and Marin Software are the … Read the whole story
by Tyler Loechner
Ad fraud, transparency, viewability, measurement, data and consumer intelligence, omnichannel marketing and best practices for adapting to programmatic are the trends to watch in … Read the whole story
COMMENTARY
by Brian Nadres , Op-Ed Contributor
More media planning and buying agencies are building their own programmatic capabilities. This development is driven by brands looking for more transparency into their … Read the whole story
by Tyler Loechner
Data tech firm eXelate on Tuesday announced it has rolled three major offerings -- a data marketplace, a data management platform (DMP) and analytics … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Benjamin Masse's background is in anthropology, which is not as far afield from media as one might think. His canny assessment of consumer behavior … Read the whole story
by Laurie Sullivan
Casale Media has officially rebranded to Index Exchange, appointed Andrew Casale the company's president and CEO, and hired a vice president of marketing to … Read the whole story
by Erik Sass
PubMatic, which provides programmatic ad technology, and Bidtellect, which specializes in native ad delivery, have entered into a partnership to make inventory from PubMatic … Read the whole story
by Laurie Sullivan
Yahoo Tuesday announced a plan for a tax-free spinoff of the company's remaining holdings in Alibaba Group into a newly formed independent registered investment … Read the whole story
COMMENTARY
by David Sanderson
Advertising has evolved into an interactive two-way conversation between brands and consumers, and the world's largest annual sporting events are a perfect place to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The combination of technical and creative expertise has become necessary to work in digital marketing departments, but how will that change the future of … Read the whole story