RTBlog
by Tyler Loechner, Staff Writer
In its second edition of the "Global Seller Trust Index" -- and the first of 2015 -- analytics platform Pixalate has deemed the Google AdExchange to be the most trustworthy … Read the whole story
by Tyler Loechner
Mondelez International, the CPG giant, is helping push the programmatic TV industry forward in a big way. Mondelez brands Oreo and Ritz are set … Read the whole story
COMMENTARY
by Jason Burby, Op-Ed Contributor
Real-time social media activity by marketers can gain a lot of attention. But does it actually work? It is hard to tie social media … Read the whole story
by Tyler Loechner
Microsoft Bing has been using Big Data analytics to predict games throughout the NFL playoffs, but they aren't the only company crunching the numbers. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Companies frequently work with bad data, although 95% feel compelled to turn the numbers into insights. It's not just data for paid-search campaigns, but … Read the whole story
by Tyler Loechner
Nearly all (90%) of marketers believe individualized marketing is the future, moving "beyond segmentation to true one-to-one personalization in a real-time context," per a … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
Sales trainers like to breathe in media sales at 40,000 feet and then pontificate on how digital salespeople need to be more compassionate, consultative … Read the whole story
by Tyler Loechner
AdTaxi Networks, the digital ad tech division of Digital First Media, this week announced it has partnered with 34 new broadcast stations owned by … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
As messaging apps try to become media platforms, it begs the question: what would a more personal form of news and information delivery really … Read the whole story
by Tyler Loechner
Nativo, a programmatic native ad platform, on Thursday announced the appointment of Carlos Sapene as VP of product development. Sapene will oversee Nativo's product … Read the whole story
by Joe Mandese
Nearly two-thirds (63%) of big national advertisers plan to boost spending on "native advertising" formats over the next 12 months, according to findings of … Read the whole story
by Steve McClellan
Previously Hodges was President of The San Diego Union-Tribune, where he is credited with having spearheaded the digital transformation of the company from a … Read the whole story