RTBlog
In Q4 2014, viewability rates for display ads bought and sold on networks and exchanges increased slightly to 42.6%, up from 36.7% a quarter before. It's better than going backward, … Read the whole story
PlaceIQ, a mobile ad targeting firm, on Tuesday rolled out a new analytics dashboard for agencies and media buyers. Agencies including MediaCom and Starcom … Read the whole story
- COMMENTARY
When most people sit behind the wheel of a car, they only care that the car will get them to their desired destination. Few … Read the whole story
Monster.com, a brand long associated with Super Bowl advertising, may not have been in this year's game, but that didn't stop it from running … Read the whole story
- COMMENTARY
Only two days removed from Super Bowl XLIX and there are a few things we all learned: Pete Carroll made the wrong call, Tom … Read the whole story
In a rare second-by-second analysis of the Super Bowl's audience, Rentrak has released its Ad Retention Index for the Big Game showing that the … Read the whole story
Online ad exchange PulsePoint on Tuesday announced the appointment of David Tannenbaum as chief technology officer. He replaces Emilia Sherifova, who is now serving … Read the whole story
Mobile supply-side platform (SSP) Inneractive on Monday announced the launch of Story, a native video ad product. The company says Story will allow for … Read the whole story
Orabrush has spun off its video-marketing business Molio into a separate company. It launches with $3 million in Series A funding led by Greycroft … Read the whole story
- COMMENTARY
The competition for app visibility and for users' in-app mindshare will overwhelm most brands seeking app stardom. They will need to think outside their … Read the whole story
