RTBlog
by Tyler Loechner, Staff Writer
In Q4 2014, viewability rates for display ads bought and sold on networks and exchanges increased slightly to 42.6%, up from 36.7% a quarter before. It's better than going backward, … Read the whole story
by Tyler Loechner
PlaceIQ, a mobile ad targeting firm, on Tuesday rolled out a new analytics dashboard for agencies and media buyers. Agencies including MediaCom and Starcom … Read the whole story
COMMENTARY
by Mike Peralta, Op-Ed Contributor
When most people sit behind the wheel of a car, they only care that the car will get them to their desired destination. Few … Read the whole story
by Joe Mandese
Monster.com, a brand long associated with Super Bowl advertising, may not have been in this year's game, but that didn't stop it from running … Read the whole story
COMMENTARY
by John Rowady, Op-Ed Contributor
Only two days removed from Super Bowl XLIX and there are a few things we all learned: Pete Carroll made the wrong call, Tom … Read the whole story
by Joe Mandese
In a rare second-by-second analysis of the Super Bowl's audience, Rentrak has released its Ad Retention Index for the Big Game showing that the … Read the whole story
by Tyler Loechner
Online ad exchange PulsePoint on Tuesday announced the appointment of David Tannenbaum as chief technology officer. He replaces Emilia Sherifova, who is now serving … Read the whole story
by Tyler Loechner
Mobile supply-side platform (SSP) Inneractive on Monday announced the launch of Story, a native video ad product. The company says Story will allow for … Read the whole story
by Laurie Sullivan
Orabrush has spun off its video-marketing business Molio into a separate company. It launches with $3 million in Series A funding led by Greycroft … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The competition for app visibility and for users' in-app mindshare will overwhelm most brands seeking app stardom. They will need to think outside their … Read the whole story