RTBlog
by Tyler Loechner, Staff Writer
Google disabled over half a billion "bad ads" -- 524 million of them, to be exact -- from its networks and exchanges in 2014, according to a blog post the … Read the whole story
by Tyler Loechner
Boston-based nToggle, an ad tech firm operating in stealth mode, on Tuesday announced it has closed a $5.6 million Series A round of financing. … Read the whole story
COMMENTARY
by Ben Plomion, Op-Ed Contributor
It's hard to think of many businesses older than companies that sell windows. So when I recently had to replace some of the windows … Read the whole story
by Tyler Loechner
Irving, Texas-based TV broadcaster Nexstar Broadcasting Group this week announced it has acquired Yashi, a video demand-side platform (DSP), for $33 million. The move … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Prime placement in the organic search results on engines became key to reaching viewers before, during and after the Super Bowl. Wix created an … Read the whole story
COMMENTARY
by Paul Mandeville
Marketing, as a craft, is being reinvented in the digital age. David Ogilvy, the "Father of Advertising" himself, may have said it best when … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Digital marketing was supposed to be all about metrics, but even social ninjas are now saying it should be measured rather than counted. In … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
It's no secret that marketers have been (very) annoyed by Facebook's repeated moves to cut the organic reach of their branded content. Another awkward … Read the whole story
by Wendy Davis
A federal judge has tentatively approved LinkedIn's $1.25 million settlement of a class-action lawsuit stemming from a 2012 data breach. The settlement agreement calls … Read the whole story
by Erik Sass
Branded content is coming to music courtesy of iHeartMedia, which has announced the launch of a new branded content studio, SoundBoard. It will pair … Read the whole story
by Gavin O'Malley
Ahead of its fourth-quarter earnings report, Twitter has announced plans to expand Promoted Tweets beyond its own borders. Flipboard and Yahoo Japan have signed … Read the whole story