For the vast majority of digital marketers, non-human traffic is not a debilitating problem. A new comScore study reveals that for 79% of digital campaigns, non-human traffic accounts for fewer … Read the whole story
Taboola, a content advertising platform, on Wednesday announced it has raised $117 million in a Series E round of financing. Adam Singolda, founder and … Read the whole story
Adomik, a software-as-a-service platform for the sell-side, on Thursday announced it has opened its U.S. headquarters in New York City. The company is based … Read the whole story
Microsoft Bing Ads will begin testing native ads on MSN.com, with plans to extend the advantage onto other platforms. Initial testing will begin in … Read the whole story
Israel-based Wix blew away stats during its $4.5 million 30-second Super Bowl campaign, integrating broadcast television, search, social and display media into the mix. … Read the whole story
Cisco Systems released its Visual Networking Index and Global Mobile Data Traffic Forecast Tuesday with several predictions and growth trends that marketers planning mobile … Read the whole story
The spat between Omnicom Media and Channel 5 is more interesting for its impact on clients rather than how it all started. The point … Read the whole story
The 2014 CMO Digital Benchmark Study from Leapfrog Online says CMOs' lack of experience with emerging mobile technology is keeping their organizations a step … Read the whole story
Any day trader on Wall Street will tell you that the worst time to buy something is when everyone else is buying it. Brands … Read the whole story