RTBlog
by Tyler Loechner, Staff Writer
For the vast majority of digital marketers, non-human traffic is not a debilitating problem. A new comScore study reveals that for 79% of digital campaigns, non-human traffic accounts for fewer … Read the whole story
by Tyler Loechner
Taboola, a content advertising platform, on Wednesday announced it has raised $117 million in a Series E round of financing. Adam Singolda, founder and … Read the whole story
by Tyler Loechner
Adomik, a software-as-a-service platform for the sell-side, on Thursday announced it has opened its U.S. headquarters in New York City. The company is based … Read the whole story
by Laurie Sullivan
Microsoft Bing Ads will begin testing native ads on MSN.com, with plans to extend the advantage onto other platforms. Initial testing will begin in … Read the whole story
by Laurie Sullivan
Israel-based Wix blew away stats during its $4.5 million 30-second Super Bowl campaign, integrating broadcast television, search, social and display media into the mix. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Cisco Systems released its Visual Networking Index and Global Mobile Data Traffic Forecast Tuesday with several predictions and growth trends that marketers planning mobile … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The spat between Omnicom Media and Channel 5 is more interesting for its impact on clients rather than how it all started. The point … Read the whole story
COMMENTARY
by Matt Tengler
The 2014 CMO Digital Benchmark Study from Leapfrog Online says CMOs' lack of experience with emerging mobile technology is keeping their organizations a step … Read the whole story
COMMENTARY
by Aaron Doherty
Any day trader on Wall Street will tell you that the worst time to buy something is when everyone else is buying it. Brands … Read the whole story