RTBlog
by Tyler Loechner, Staff Writer
Twitter released its Q4 2014 earnings on Thursday, reporting advertising revenue of $432 million, nearly double what it was one year ago. And mobile ad revenue made up 88% of … Read the whole story
by Tyler Loechner
WPP's programmatic media-buying unit, Xaxis, plans to focus on "programmatic direct" ad buying in 2015, according to Brian Gleason, newly appointed CEO of Americas … Read the whole story
COMMENTARY
by Walt Horstman
Programmatic brings value to the TV ecosystem by using data to find audiences in TV inventory that were previously unknown. Programmatic TV technology allows … Read the whole story
by Tyler Loechner
Adomik, a software-as-a-service platform for the sell-side, on Thursday announced it has opened its U.S. headquarters in New York City. The company is based … Read the whole story
COMMENTARY
by Brian Wieser
Accounting choices and financial disclosures can be an arcane topic even among the investor community. This is especially true in a sector where revenue … Read the whole story
-
by Tyler Loechner
Metamarkets, a real-time analytics firm, on Thursday struck a partnership with Factual, a location-based audience data firm. It is the first data partnership Metamarkets … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The spat between Omnicom Media and Channel 5 is more interesting for its impact on clients rather than how it all started. The point … Read the whole story
by Steve McClellan
With the deal done, Publicis Groupe is creating a new operating entity called Publicis.Sapient that will manage the holding company's key digital brands including … Read the whole story
-
by Laurie Sullivan
Marin Software took a step deeper into social Thursday with the acquisition of Social Moov, a social ads platform that aims to help agencies … Read the whole story
by Karlene Lukovitz
Gawker tweeted a white supremacist slogan adapted from Adolf Hitler's "Mein Kampf" ("the Fourteen Words"), using the campaign hashtag, and Coke's program unwittingly turned … Read the whole story
by Laurie Sullivan
A deal on the table could put real-time Twitter tweets back in Google search engine results. Reports suggest a renewed partnership in the works … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
AgilOne has made a data management platform available that integrates into its customer intelligence platforms. With its new version, it has added predictive tools … Read the whole story
COMMENTARY
by Anita Khosla
Publishers who don't start to incorporate viewability into their sales process will be at a disadvantage in the long run, so not accepting deals … Read the whole story