Twitter released its Q4 2014 earnings on Thursday, reporting advertising revenue of $432 million, nearly double what it was one year ago. And mobile ad revenue made up 88% of … Read the whole story
WPP's programmatic media-buying unit, Xaxis, plans to focus on "programmatic direct" ad buying in 2015, according to Brian Gleason, newly appointed CEO of Americas … Read the whole story
Programmatic brings value to the TV ecosystem by using data to find audiences in TV inventory that were previously unknown. Programmatic TV technology allows … Read the whole story
Adomik, a software-as-a-service platform for the sell-side, on Thursday announced it has opened its U.S. headquarters in New York City. The company is based … Read the whole story
Accounting choices and financial disclosures can be an arcane topic even among the investor community. This is especially true in a sector where revenue … Read the whole story
Metamarkets, a real-time analytics firm, on Thursday struck a partnership with Factual, a location-based audience data firm. It is the first data partnership Metamarkets … Read the whole story
The spat between Omnicom Media and Channel 5 is more interesting for its impact on clients rather than how it all started. The point … Read the whole story
With the deal done, Publicis Groupe is creating a new operating entity called Publicis.Sapient that will manage the holding company's key digital brands including … Read the whole story
Marin Software took a step deeper into social Thursday with the acquisition of Social Moov, a social ads platform that aims to help agencies … Read the whole story
Gawker tweeted a white supremacist slogan adapted from Adolf Hitler's "Mein Kampf" ("the Fourteen Words"), using the campaign hashtag, and Coke's program unwittingly turned … Read the whole story
A deal on the table could put real-time Twitter tweets back in Google search engine results. Reports suggest a renewed partnership in the works … Read the whole story
AgilOne has made a data management platform available that integrates into its customer intelligence platforms. With its new version, it has added predictive tools … Read the whole story
Publishers who don't start to incorporate viewability into their sales process will be at a disadvantage in the long run, so not accepting deals … Read the whole story