RTBlog
by Tyler Loechner, Staff Writer
The programmatic ad market took the oddest of steps this week when Time Inc. and MediaMath teamed to offer print ads via a programmatic platform that initially only facilitated digital … Read the whole story
by Tyler Loechner
Programmatic ad technologies just infiltrated the last unconquered industry: print. Time Inc. on Tuesday announced a partnership with MediaMath, a demand-side platform (DSP), that … Read the whole story
COMMENTARY
by Sabine Cummins
How do programmatic and native both play in the same sandbox? One is automation, the other customization, which seem polar opposites. Let's step out … Read the whole story
by Tyler Loechner
AOL reported its fourth quarter 2014 earnings this morning, and noted that its programmatic revenue grew 250% on the year as a whole, accounting … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Facebook is here to help enable your hyperactive social life with a new facial recognition feature that scans your photos and automatically identifies people, … Read the whole story
by Wendy Davis
Verizon and ad company Turn have been hit with a potential class-action lawsuit centering on their use of a controversial technology that subjects consumers … Read the whole story
COMMENTARY
by Ray Kingman, Op-Ed Contributor
On one side of the political aisle the storm clouds are finally starting to clear. On the other side the backslapping and celebratory events … Read the whole story
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by Joe Mandese
Mediaocean, which processes much of Madison Avenue's data and is increasingly getting into software and data applications, this morning announced a deal to integrate … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Google is possibly the most interesting company in the world right now. But being interesting does not necessarily equate with being successful. And therein … Read the whole story
by Tyler Loechner
Programmatic video ad platform Tremor Video on Tuesday announced the appointment of Mark Kalus as product strategy head. He will oversee the company's demand-side … Read the whole story
by Tyler Loechner
Digilant, a programmatic media-buying platform, on Tuesday announced the appointment of Rafael Martnez de Lucas as country manager, Spain. Digilant has an office in … Read the whole story
by Gavin O'Malley
Strengthening its agency ties, Facebook's Atlas unit and Merkle are expected to announce a partnership on Tuesday. A Merkle exec says the company's wealth … Read the whole story