RTBlog
The programmatic ad market took the oddest of steps this week when Time Inc. and MediaMath teamed to offer print ads via a programmatic platform that initially only facilitated digital … Read the whole story
Programmatic ad technologies just infiltrated the last unconquered industry: print. Time Inc. on Tuesday announced a partnership with MediaMath, a demand-side platform (DSP), that … Read the whole story
- COMMENTARY
How do programmatic and native both play in the same sandbox? One is automation, the other customization, which seem polar opposites. Let's step out … Read the whole story
AOL reported its fourth quarter 2014 earnings this morning, and noted that its programmatic revenue grew 250% on the year as a whole, accounting … Read the whole story
- COMMENTARY
Facebook is here to help enable your hyperactive social life with a new facial recognition feature that scans your photos and automatically identifies people, … Read the whole story
Verizon and ad company Turn have been hit with a potential class-action lawsuit centering on their use of a controversial technology that subjects consumers … Read the whole story
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On one side of the political aisle the storm clouds are finally starting to clear. On the other side the backslapping and celebratory events … Read the whole story
Mediaocean, which processes much of Madison Avenue's data and is increasingly getting into software and data applications, this morning announced a deal to integrate … Read the whole story
- COMMENTARY
Google is possibly the most interesting company in the world right now. But being interesting does not necessarily equate with being successful. And therein … Read the whole story
Programmatic video ad platform Tremor Video on Tuesday announced the appointment of Mark Kalus as product strategy head. He will oversee the company's demand-side … Read the whole story
Digilant, a programmatic media-buying platform, on Tuesday announced the appointment of Rafael Martnez de Lucas as country manager, Spain. Digilant has an office in … Read the whole story
Strengthening its agency ties, Facebook's Atlas unit and Merkle are expected to announce a partnership on Tuesday. A Merkle exec says the company's wealth … Read the whole story
