RTBlog
by Tyler Loechner, Staff Writer
Advertising agencies are planning to increase their use of programmatic ad tech in 2015, but that doesn't mean they fully trust it. In fact, only about one-in-four agencies (24%) trust … Read the whole story
by Tyler Loechner
AOL reported its fourth quarter 2014 earnings this morning, and noted that its programmatic revenue grew 250% on the year as a whole, accounting … Read the whole story
COMMENTARY
by Josh Chasin, Op-Ed Contributor
PHOENIX: The IAB held its Annual Leadership Meeting this past Sunday-Tuesday here (#IABALM, if you want to peruse the relevant tweets), and not surprisingly, … Read the whole story
by Tyler Loechner
The Enthusiast Network (TEN), formerly Source Interlink Media, on Wednesday announced it has opened up its inventory to private marketplaces, giving advertisers and agencies … Read the whole story
COMMENTARY
by Lon Otremba, Op-Ed Contributor
Only about nine months ago, I was attending an invitation-only digital media conference. During a panel on the topic of programmatic advertising, in a … Read the whole story
by Joe Mandese
WPP research and data unit Kantar continues to restructure around strategic alliances giving it a better footing in the global audience measurement marketplace, this … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Taptica is launching an advertising analytics tool March 1 on its mobile acquisition platform aimed at deepening understanding of consumer behavior through in-app activity … Read the whole story
by Tyler Loechner
Location-based ad-targeting firm Placed on Wednesday announced partnerships with Digitas, Horizon, IPG Mediabrands, Crossmedia, Essence and Southwest Media Group. The U.S. media agencies will … Read the whole story
COMMENTARY
by Brad Fay
The single most important factor in the success of an advertisement is this: Does it stimulate consumer conversation and sharing? Nothing else matters as … Read the whole story
by Laurie Sullivan
Edmunds.com has rolled out a programmatic advertising platform that allows it to work more closely with a variety of consumer brands that are not … Read the whole story
-
by Tyler Loechner
Mobile ad tech firm Juice Mobile on Wednesday announced it has opened an office in Waterloo, Canada. Read the whole story