RTBlog
by Tyler Loechner, Staff Writer
Winter storm Juno, the "historic" storm that didn't pack the punch many predicted, still impacted the way consumers behaved, and in turn, the way media buyers targeted audiences. Based on … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A Unilever test in Sweden recently showed how beacon technology can be used to tag and then retarget consumers based on their real-world movements. … Read the whole story
by Tyler Loechner
SpotXchange, the programmatic video supply-side platform (SSP) that sold a majority stake to RTL Group last year, has teamed with RTL Nederland to launch … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Don't say I don't love you, dear reader, because today I have decided to talk about Fractional Attribution. I just KNOW that you care … Read the whole story
by Steve McClellan
For the most part anyway, according to Michael Roth, who was asked about the practice during a conference call with analysts to discuss the … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Well, I suppose I've lost. Despite years of crusading -- in print and onstage and even before a major, major government agency -- I … Read the whole story
by Larissa Faw
"What really sealed the Boulder location was the buzzing technology scene and the positive energy the town has," says Michael Maginnis, Presient MJD. "There … Read the whole story
by Erik Sass
The march of native advertising continued this week, as Forbes dispensed with another traditional taboo. It put a native ad on the cover of … Read the whole story
by Laurie Sullivan
As marketing departments increase revenue-generating strategies to become a profit center, marketers must invest more of their budgets in customer relationships. More than 80% … Read the whole story