RTBlog
by Tyler Loechner, Staff Writer
Just over one year ago, Keith Gooberman, former VP of trading and platform operations at Varick Media Management, left the company to launch his own independent trading desk, Programmatic Mechanics. … Read the whole story
by Tyler Loechner
Nativo, a programmatic native ad platform, on Tuesday announced that Serge Matta, CEO of comScore, has joined the company's board of directors. Other board … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Moving RTB-buying experts out of its specialist technology developer, VivaKi and in to its media agencies show that Publicis understands that RTB and programmatic … Read the whole story
by Gavin O'Malley
Reducing barriers to entry, Foursquare no longer requires new users to sign up for an account before accessing its mobile application. The move comes … Read the whole story
-
by Richard Whitman, Columnist
Publicis Group's VivaKi is decentralizing its trading desk model and will distribute programmatic ad trading across other Publicis media shops including Starcom MediaVest, ZenithOptimedia … Read the whole story
by Larissa Faw
"What really sealed the Boulder location was the buzzing technology scene and the positive energy the town has," says Michael Maginnis, Presient MJD. "There … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
A few years ago, I was moderating a panel on mobile advertising. The room was full of marketers. One audience member lamented, "Why don't … Read the whole story