RTBlog
by Tyler Loechner, Staff Writer
Programmatic ad targeting continues to seep into new areas. From display, to television, and even print, ad tech has stretched across the industry. And it's proving to have an impact … Read the whole story
by Tyler Loechner
Facebook on Tuesday announced that its Preferred Marketing Developer Program has officially relaunched as Facebook Marketing Partners. It's the final step of a project … Read the whole story
by Tyler Loechner
Taptica, a mobile demand-side platform (DSP), on Tuesday announced it has opened an office in New York City. Melissa Dickman has been named regional … Read the whole story
COMMENTARY
by Max Knight
I have written before about how programmatic private deals work. But the real question is: Are they worth it, and what's required for a … Read the whole story
by Gavin O'Malley
On Tuesday, Facebook plans to unveil Product Ads -- a new format for brands to show off multiple offerings, and in some cases, their … Read the whole story
COMMENTARY
by Joe Abruzzo
Programmatic buying is getting a good deal of attention -- and recent articles have speculated on leveraging infrastructure created for digital programmatic to accelerate … Read the whole story
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by Tyler Loechner
Programmatic video supply-side platform (SSP) SpotXchange this week announced it has opened an office in Singapore. The Asia-Pacific (APAC) region was the fastest growing … Read the whole story
by Tyler Loechner
Improve Digital, a European supply-side platform (SSP), on Tuesday announced the appointment of Przemek Kalwa as head of demand and partnerships, UK. Read the whole story
COMMENTARY
by Brian Shin
The IAB is calling 2015 a "year of transition" as it recommends that advertisers seek 70% viewability during the year. But 2015 is more … Read the whole story