RTBlog
by Tyler Loechner, Staff Writer
Anonymous comment sections have been hounded, mostly because they are a hotbed for Internet trolls, but one company is out to see if collective comments can predict the future. The … Read the whole story
by Tyler Loechner
Criteo, a Paris-based ad retargeting firm, on Wednesday announced its fourth quarter 2014 earnings report, noting that revenue for 2014 as a whole increased … Read the whole story
by Tyler Loechner
Varick Media Management (VMM), the agency trading desk inside MDC Partners, on Wednesday announced it has tapped Tremor Video as its preferred partner for … Read the whole story
by Tyler Loechner
MDC Advertising, a New York-based healthcare communications firm, this week announced it has relaunched as "MDC: The Programmatic Healthcare Agency." The company will use … Read the whole story
COMMENTARY
by Eric Berry
The online advertising industry has shown an unrelenting drive toward programmatic for nearly every media channel. But native, a relative newcomer, is largely understood … Read the whole story
by Gavin O'Malley
Snapchat is reportedly raising another $500 million at a valuation approaching $19 billion. Whether the lofty appraisal is rational or a case of hype-driven … Read the whole story
COMMENTARY
by Sherrill Mane, Op-Ed Contributor
The recent IAB Annual Leadership Meeting (Feb 8-10), attended by more than 1,100 executives, featured a number of conversations about viewability, including a Town … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Video ad viewability has been a hot-button issue among advertisers and publishers over the last few years, especially as programmatic video buying has increased, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
With its new deal, A+E Networks will use Rovi's Ad Optimizer to power audience-driven selling. Rovi built an analytics platform that lets media owners … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Are you afraid of the future? Are you afraid for your job? All the excitement about technology and data in the marketing ecosystem creates … Read the whole story