RTBlog
by Tyler Loechner, Staff Writer
Nearly four times as many agencies expect to spend the majority of their digital video ad budget via programmatic in 2015 compared to 2014, according to recent research from Yahoo's … Read the whole story
by Tyler Loechner
Targeted Victory, an audience targeting firm focused on Republican political candidates, on Thursday announced an update to its self-serve ad platform to include Facebook … Read the whole story
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by Tyler Loechner
Clypd, a supply-side platform (SSP) for programmatic TV, on Thursday rolled out a "yield optimization engine" -- aptly named "Optimize" -- it claims rounds … Read the whole story
by Joe Mandese
Nielsen today is expected to announce plans to begin rolling out a controversial method that it says will fix some antiquated parts of its … Read the whole story
by Laurie Sullivan
Simon Khalaf, CEO at Yahoo's Flurry, predicts that Internet companies will begin optimizing apps this year to become the "concierge" that will increase sales … Read the whole story
by Laurie Sullivan
Yahoo has built a feature that allows application developers to incorporate search into apps and earn a percentage of revenue garnered from clicks on … Read the whole story
COMMENTARY
by Brian Wieser
More decentralization seems inevitable as skills become more diffused across the industry and as the client-team orientation retains its importance. It is also a … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Judged by their actions and words, it seems many industry folks believe that "media usage" is directly linked with a corresponding opportunity to reach … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
Given that I've been covering it for the past 15 years, I can't believe how little I know about marketing. I throw around jargon … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Complex analytics platforms continue to transform into predictive machines that can forecast the outcome of everything from Super Bowl champs to presidential elections. Now … Read the whole story