Nearly four times as many agencies expect to spend the majority of their digital video ad budget via programmatic in 2015 compared to 2014, according to recent research from Yahoo's … Read the whole story
Targeted Victory, an audience targeting firm focused on Republican political candidates, on Thursday announced an update to its self-serve ad platform to include Facebook … Read the whole story
Clypd, a supply-side platform (SSP) for programmatic TV, on Thursday rolled out a "yield optimization engine" -- aptly named "Optimize" -- it claims rounds … Read the whole story
Nielsen today is expected to announce plans to begin rolling out a controversial method that it says will fix some antiquated parts of its … Read the whole story
Simon Khalaf, CEO at Yahoo's Flurry, predicts that Internet companies will begin optimizing apps this year to become the "concierge" that will increase sales … Read the whole story
Yahoo has built a feature that allows application developers to incorporate search into apps and earn a percentage of revenue garnered from clicks on … Read the whole story
More decentralization seems inevitable as skills become more diffused across the industry and as the client-team orientation retains its importance. It is also a … Read the whole story
Judged by their actions and words, it seems many industry folks believe that "media usage" is directly linked with a corresponding opportunity to reach … Read the whole story
Given that I've been covering it for the past 15 years, I can't believe how little I know about marketing. I throw around jargon … Read the whole story
Complex analytics platforms continue to transform into predictive machines that can forecast the outcome of everything from Super Bowl champs to presidential elections. Now … Read the whole story