RTBlog
by Tyler Loechner, Staff Writer
Not everything was awesome for Lego last night -- the company could have done with a nomination for "The Lego Movie" -- but that didn't stop it from winning something … Read the whole story
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by Tyler Loechner
As native and programmatic converge, the Interactive Advertising Bureau officially released OpenRTB 2.3 native ad specifications to spell out how marketers should buy and … Read the whole story
COMMENTARY
by John Piccone
Since the dawn of TV, ad buyers and sellers have, for the most part, been transacting on the opportunity for an audience to see … Read the whole story
by Joe Mandese
Rentrak has named key Obama team political media operative Carol Davidsen vice president-political technology. Davidsen, who will oversee all of Rentrak's political accounts, previously … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Marketers plan to increase budget share going to analytics over the next several years. But someone on their teams better learn how to use … Read the whole story
by Tyler Loechner
Canada's Premium Audience Exchange (CPAX) -- a programmatic ad exchange operated by nearly a dozen of Canada's largest media companies, including CBC, Rogers Media … Read the whole story
COMMENTARY
by Erin Styles
Award season is upon us, and along with all the glitz and glam, there is an opportunity for brands to spread their message by … Read the whole story
by Laurie Sullivan
Qualia, which focuses on consumer intent targeting in real-time, will announce Monday a partnership with BlueCava that integrates more data to analyze changes in … Read the whole story
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by Gavin O'Malley
Social media software provider Livefyre just closed a fresh funding round worth $47 million. The company has expanded from a system for social commenting … Read the whole story
by Joe Mandese
The world's biggest marketers overwhelmingly plan to boost their advertising this year, although many of the largest will continue to increase their focus on … Read the whole story