Not everything was awesome for Lego last night -- the company could have done with a nomination for "The Lego Movie" -- but that didn't stop it from winning something … Read the whole story
As native and programmatic converge, the Interactive Advertising Bureau officially released OpenRTB 2.3 native ad specifications to spell out how marketers should buy and … Read the whole story
Since the dawn of TV, ad buyers and sellers have, for the most part, been transacting on the opportunity for an audience to see … Read the whole story
Rentrak has named key Obama team political media operative Carol Davidsen vice president-political technology. Davidsen, who will oversee all of Rentrak's political accounts, previously … Read the whole story
Marketers plan to increase budget share going to analytics over the next several years. But someone on their teams better learn how to use … Read the whole story
Canada's Premium Audience Exchange (CPAX) -- a programmatic ad exchange operated by nearly a dozen of Canada's largest media companies, including CBC, Rogers Media … Read the whole story
Award season is upon us, and along with all the glitz and glam, there is an opportunity for brands to spread their message by … Read the whole story
Qualia, which focuses on consumer intent targeting in real-time, will announce Monday a partnership with BlueCava that integrates more data to analyze changes in … Read the whole story
Social media software provider Livefyre just closed a fresh funding round worth $47 million. The company has expanded from a system for social commenting … Read the whole story
The world's biggest marketers overwhelmingly plan to boost their advertising this year, although many of the largest will continue to increase their focus on … Read the whole story