RTBlog
by Tyler Loechner, Staff Writer
Who is driving the conversation toward programmatic: Brands, agencies or tech vendors? The tech vendors may have the most skin in the game, but the chatter is "all over the … Read the whole story
by Joe Mandese
Interpublic's Mediabrands unit has formed an alliance with more than 15 television networks to develop and organize data and technology that would enable the … Read the whole story
COMMENTARY
by Christopher Schreiber
There has been a lot of discussion about the merging of native advertising and programmatic buying since the launch of the Facebook Exchange (FBX) … Read the whole story
by Tyler Loechner
Adform, a Denmark-based demand-side platform (DSP), on Monday announced it has rolled out new technology to guarantee viewability for programatic ad buyers. Advertisers won't … Read the whole story
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by Richard Whitman, Columnist
Programmatic ad-tech firm Rocket Fuel saw its stock price fall 27% on Friday, the lowest since the firm went public in 2013. The drop is … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Jim Spaeth, partner at Sequent Partners, a brand and media metrics consultancy, contended that algorithms should optimize for effectiveness more so than efficiency because … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Brand safety will be the focus of today's IAB seminar as it is announced that by the end of the year, 80% to 90% … Read the whole story
by Wayne Friedman
Although TV advertising revenue remains weak, the U.S. advertising market recorded overall gains for January -- up 5%, largely thanks to still-surging digital ad … Read the whole story
by Laurie Sullivan
Apple said Monday it would spend about $1.92 billion (EUR1.7 billion) to build and operate two data centers in Europe, each completely powered by … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Amy Auerbach, group media director at 22squared, mused that "it's very difficult to find love in an Excel spreadsheet" this morning at OMMA Miami, … Read the whole story