RTBlog
by Tyler Loechner, Staff Writer
The multitasking nature of today's consumer has put marketers on a Great Hunt for successful multi-screen marketing. The challenge is that marketers may be trying to solve for something (consumers … Read the whole story
by Tyler Loechner
Major League Gaming (MLG), an e-Sports organization founded in 2002, on Tuesday announced it has struck an exclusive agreement with OpenX, a supply-side platform … Read the whole story
COMMENTARY
by Chevan Nanayakkara
At the IAB Leadership Forum, I witnessed something pretty shocking: advertisers are mad. They are focusing their anger on one specific subject -- paying … Read the whole story
by Tyler Loechner
For Rubicon Project, maybe 49 really is a magic number. The company, named after the Rubicon river -- the one famously crossed by Julius … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Developing a data strategy can be a daunting task for a marketer because, simply put, you were never trained to think about data. That … Read the whole story
by Tyler Loechner
Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of "second screen" … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Brand safety will be the focus of today's IAB seminar as it is announced that by the end of the year, 80% to 90% … Read the whole story
by Joe Mandese
AudienceXpress, a promising programmatic TV advertising platform enabling advertisers and agencies to build audience mixes by aggregating local cable TV advertising avails, has signed … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
As the audience for digital video and the ads that come with it grows significantly year-over-year, marketers are becoming more sophisticated in the metrics … Read the whole story
by Tyler Loechner
Acxiom, a data management platform (DMP), on Tuesday announced the launch of LiveRamp Connect, the company's revamped data "on-boarding" solution that combines the best … Read the whole story
by Tyler Loechner
Metamarkets, a real-time analytics firm, on Tuesday announced it has closed a $15 million Series B round of funding. The round was led by … Read the whole story
by Erik Sass
Digital radio advertising technology firm AdsWizz is bolstering its ad-targeting capabilities through a partnership with Lotame, allowing advertisers to target their audio messages by … Read the whole story
by Laurie Sullivan
engage:BDR has formed a partnership with Neustar that will allow advertisers to reach 97.2% of adult American Internet users by targeting advertising more accurately … Read the whole story