RTBlog
by Joe Mandese
Collective is well known for its use of IP, but mostly it's associated with the Internet Protocol version of that acronym. Today, it received the other kind, an intellectual property … Read the whole story
by Tyler Loechner
PubMatic, a supply-side platform (SSP), on Thursday announced its annual revenue run rate has exceeded $130 million, an increase of 90% year-over-year. PubMatic also … Read the whole story
by Tyler Loechner
AdRoll, one of the largest retargeting firms in the digital ad industry, announced the opening of a new office in Tokyo, Japan late Wednesday … Read the whole story
by Erik Sass
ITN Networks, which aggregates TV audiences to create customized national "networks" for advertisers, has struck a deal with Nielsen Catalina Solutions, giving it access … Read the whole story
by Joe Mandese
Nielsen TV audience measurement rival Rentrak this morning announced it has integrated its ratings with Mediaocean's systems, including software used by agencies to plan … Read the whole story
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by Tyler Loechner
A story in the Feb. 25 edition of MediaDailyNews ("Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Advertisers are putting more budget into programmatic at the same time that they report not really trusting the process or their agency. So while … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Last week during Yahoo's developer's conference, Simon Khalaf, CEO of Flurry, a Yahoo company, called electronic payment services the last mile for mobile ecommerce. … Read the whole story
COMMENTARY
by John Montgomery, Op-Ed Contributor
For marketers, our brands are our most valuable possessions. Most advertisers would gladly remove risky sites from their campaigns, but until now, there hasn't … Read the whole story