Collective is well known for its use of IP, but mostly it's associated with the Internet Protocol version of that acronym. Today, it received the other kind, an intellectual property … Read the whole story
PubMatic, a supply-side platform (SSP), on Thursday announced its annual revenue run rate has exceeded $130 million, an increase of 90% year-over-year. PubMatic also … Read the whole story
AdRoll, one of the largest retargeting firms in the digital ad industry, announced the opening of a new office in Tokyo, Japan late Wednesday … Read the whole story
ITN Networks, which aggregates TV audiences to create customized national "networks" for advertisers, has struck a deal with Nielsen Catalina Solutions, giving it access … Read the whole story
Nielsen TV audience measurement rival Rentrak this morning announced it has integrated its ratings with Mediaocean's systems, including software used by agencies to plan … Read the whole story
A story in the Feb. 25 edition of MediaDailyNews ("Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study … Read the whole story
Advertisers are putting more budget into programmatic at the same time that they report not really trusting the process or their agency. So while … Read the whole story
Last week during Yahoo's developer's conference, Simon Khalaf, CEO of Flurry, a Yahoo company, called electronic payment services the last mile for mobile ecommerce. … Read the whole story
For marketers, our brands are our most valuable possessions. Most advertisers would gladly remove risky sites from their campaigns, but until now, there hasn't … Read the whole story