RTBlog
by Tyler Loechner, Staff Writer
For what it's worth, I think the dress is white and gold. This dress, I mean. The one that has given BuzzFeed over 28 million page views and counting, a … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
The phrase "________ is the new black" originated in the fashion world. Los Angeles Times? The New York Times? Maybe late '70's? Early '80s? … Read the whole story
by Tyler Loechner
Programmatic video ad platform TubeMogul on Thursday announced its fourth-quarter 2014 earnings, beating estimates by around $4 million with $36.1 million in revenue on … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
One day, advertising will enter a "postdigital age," when the concept and word "digital" will move into the background, where agencies and titles remove … Read the whole story
by Tyler Loechner
Integral Ad Science, a digital ad measurement firm, on Thursday announced it has received accreditation from the Media Rating Council (MRC) for its video … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
One of major obstacles to mobile commerce is less the technology and more the knowledge about the technology. This point was driven home at … Read the whole story
-
by Tyler Loechner
AppNexus, an ad tech firm, this week announced that data from adsquare, a European mobile audience targeting company, will be made available to AppNexus … Read the whole story
COMMENTARY
by Andy Thorpe
It's not a secret that the phrase "big data" didn't actually bring anything new. Single customer view, data mining, etc. have been around for … Read the whole story
-
by Erik Sass
An article published in Media Daily News on Thursday, February 26, 2015, titled "ITN Taps Nielsen Catalina Data for Ad Sale," contained incorrect figures … Read the whole story