RTBlog
by Tyler Loechner, Staff Writer
The entire programmatic ad industry has been headed toward "more control." It's why we've seen a slew of technologies arise that allow advertisers to buy only in-view ads, it's why … Read the whole story
by Tyler Loechner
Texas Governor Rick Perry has tapped Targeted Victory, an audience targeting firm focused on Republican political candidates, to help reach potential voters for a … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
The phrase "________ is the new black" originated in the fashion world. Los Angeles Times? The New York Times? Maybe late '70's? Early '80s? … Read the whole story
by Tyler Loechner
PubMatic, a supply-side platform, on Monday announced it has added programmatic native ad support to its platform. PubMatic's publishing partners will be able to … Read the whole story
COMMENTARY
by Tobias Batton
With all of the talk about jumping into the programmatic pool, it may be a good idea to first revisit the purpose of digital … Read the whole story
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by Tyler Loechner
AppNexus, an ad tech firm, this week announced that data from adsquare, a European mobile audience targeting company, will be made available to AppNexus … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
One of major obstacles to mobile commerce is less the technology and more the knowledge about the technology. This point was driven home at … Read the whole story
by Laurie Sullivan
PureClick has received click measurement accreditation from the Media Rating Council for its click forensic metrics related to its PureCaptcha and PureBounce products. The … Read the whole story