RTBlog
Denise Colella, CEO of digital ad tech firm Maxifier, was curious: How many female ad tech leaders are there? Colella worked her way up the chain at Maxifier after joining … Read the whole story
In a move that sends a powerful signal about the future of data-based audience targeting, Nielsen this morning announced a deal to acquire eXelate, … Read the whole story
Xaxis, WPP's programmatic media-buying unit, on Tuesday announced the appointment of Karl Bunch as VP of global product development. Xaxis is bringing Bunch on … Read the whole story
Altitude Digital, a supply-side platform (SSP) for video, on Tuesday announced it has entered the mobile world with the launch of a new, mobile-focused … Read the whole story
The performance of mobile banner advertisements doubled in Q4, with higher unit engagement rates, video play rates and video completion rates, per a recent … Read the whole story
New empirical research revealed Tuesday by a mix of respected industry experts made the case that marketers need to shift from a decades-old practice … Read the whole story
COMMENTARYThe first rule of search engine marketing is never say never. Indeed, many company executives do -- but Darren Clark, CTO at YP.com, isn't … Read the whole story
Vistar Media, which operates a cross-channel system for advertising via mobile and out-of-home, announced a partnership with Instantly to measure the effectiveness of out-of-home … Read the whole story
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Twenty years ago, if you wanted a marketing piece to look good, you had to go to a professional graphics service to get it … Read the whole story
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Talk about timing. I set out to write this column before the article "Marketers Question Quality of Ad Targeting Data Providers" appeared in the … Read the whole story
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Far from dying away, television reaches 95% of the British population for an average of nearly three and three-quarter hours every day -- two-thirds … Read the whole story
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"Beatle." I have just primed you. Before you even finished reading the word above, you had things popping into your mind. Perhaps it was … Read the whole story
