RTBlog
by Tyler Loechner, Staff Writer
Sites that contain a hefty amount of fraudulent traffic, naturally, give advertisers little bang for the buck. But new research suggests that's not just because of the fake traffic. The … Read the whole story
by Tyler Loechner
Following Nielsen's announcement Wednesday that it is acquiring data management platform eXelate, industry reaction was mixed. Opinions ranged from it being a smart, proactive … Read the whole story
by Joe Mandese
In a development that could make the viewability debate moot for many advertisers, a promising eye-tracking technology company has had a breakthrough that will … Read the whole story
by Tyler Loechner
Digital ad measurement firm Integral Ad Science on Wednesday announced it has acquired Veenome, a video ad measurement firm. Terms of the deal were … Read the whole story
by Tyler Loechner
A+E Networks on Wednesday announced it has joined FreeWheel's FourFronts programmatic marketplace, a "programmatic direct" marketplace of sorts that allows advertisers and publishers to … Read the whole story
by Tyler Loechner
AdMobix, a mobile marketing firm that has a demand-side platform (DSP), on Thursday announced it has partnered with four new supply-side platforms (SSPs). Additionally, … Read the whole story
by Laurie Sullivan
Salesforce moves into predictive analytics Thursday, releasing Marketing Cloud Predictive Decisions as part of its cloud offering. The Marketing Cloud integrates CRM and marketing … Read the whole story
by Laurie Sullivan
Kenshoo and Marin are separately forcing brands to rethink how to use advertising and media. Each company this week independently announced the creation of … Read the whole story
by Erik Sass
When it comes to advertising technology, you can't get much trendier than combining programmatic, mobile and native advertising platforms. That's what Rubicon Project and … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
People don't trust sponsored content on social media timelines, so it's time to get behind premium publishers. Not surprising to hear that from the … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Beacons and wearables have undoubtedly been overhyped, and so are being revised at Mobile World Congress in Barcelona. However, could it just be that … Read the whole story