Sites that contain a hefty amount of fraudulent traffic, naturally, give advertisers little bang for the buck. But new research suggests that's not just because of the fake traffic. The … Read the whole story
Following Nielsen's announcement Wednesday that it is acquiring data management platform eXelate, industry reaction was mixed. Opinions ranged from it being a smart, proactive … Read the whole story
In a development that could make the viewability debate moot for many advertisers, a promising eye-tracking technology company has had a breakthrough that will … Read the whole story
Digital ad measurement firm Integral Ad Science on Wednesday announced it has acquired Veenome, a video ad measurement firm. Terms of the deal were … Read the whole story
A+E Networks on Wednesday announced it has joined FreeWheel's FourFronts programmatic marketplace, a "programmatic direct" marketplace of sorts that allows advertisers and publishers to … Read the whole story
AdMobix, a mobile marketing firm that has a demand-side platform (DSP), on Thursday announced it has partnered with four new supply-side platforms (SSPs). Additionally, … Read the whole story
Salesforce moves into predictive analytics Thursday, releasing Marketing Cloud Predictive Decisions as part of its cloud offering. The Marketing Cloud integrates CRM and marketing … Read the whole story
Kenshoo and Marin are separately forcing brands to rethink how to use advertising and media. Each company this week independently announced the creation of … Read the whole story
When it comes to advertising technology, you can't get much trendier than combining programmatic, mobile and native advertising platforms. That's what Rubicon Project and … Read the whole story
People don't trust sponsored content on social media timelines, so it's time to get behind premium publishers. Not surprising to hear that from the … Read the whole story
Beacons and wearables have undoubtedly been overhyped, and so are being revised at Mobile World Congress in Barcelona. However, could it just be that … Read the whole story