RTBlog
by Tyler Loechner, Staff Writer
While this blog space is typically dedicated to ad technology -- the acronym soup of programmatic's RTB, DSP, SSP and more -- coexistent (and often overlapping) is the world of … Read the whole story
by Tyler Loechner
The Trustworthy Accountability Group (TAG) -- an ad industry initiative launched last year by the IAB, ANA and the 4As -- on Thursday announced … Read the whole story
COMMENTARY
by Shani Higgins
If publishers are ever going to get their fair share of the growing programmatic market, they need to find a way to give multiple … Read the whole story
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by Tyler Loechner
Mediaocean, an ad management platform, on Thursday announced its agency clients will now have access to Spotify's audience inventory. Spotify's desktop, mobile, tablet and … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
As watchdogs provide guidelines for combating fraud and viewability, marketers can't help but think they are effectively two sides of the same issue. So … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
There is no question that data and digital approaches are going to reshape the future of the TV advertising industry. Just look at the … Read the whole story
COMMENTARY
by Brett Rosin
Native advertising is heating up in digital media these days, and there are plenty of reasons why publishers should get excited. To start, a … Read the whole story
by Steve McClellan
Effective May 1, Matt Seiler will step down as global CEO of IPG Mediabrands, replaced by Henry Tajer, who was named global COO in … Read the whole story
by Gavin O'Malley
The free ride is over for brands on BuzzFeed. The publisher has frozen all Community Brand Publisher accounts. Brands were made aware of the … Read the whole story
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by Erik Sass
Big Data is getting even bigger, thanks to a series of deals for data integration between major marketing research and analytics firms. The latest … Read the whole story
by Wayne Friedman
TV advertising company Simulmedia will offer "guarantees" to marketers for audience-targeted TV commercials, which it says will produce better business outcomes than traditional buys. … Read the whole story