RTBlog
by Tyler Loechner, Staff Writer
A recent study from Nielsen's Neuro division found that changes in Twitter TV activity -- tweets around live airing of prime-time broadcast and cable TV shows -- correlates strongly with … Read the whole story
by Tyler Loechner
SpotXchange, the programmatic video supply-side platform (SSP) that sold 65% of its business to RTL Group last year, continues to expand across Europe -- … Read the whole story
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by Tyler Loechner
Innovid, an interactive online video ad platform, has announced a partnership with Integral Ad Science, a viewability and fraud measurement firm. Integral's viewability, fraud … Read the whole story
by Wayne Friedman
Nielsen says social media now stands as a bellwether for general audience engagement -- and that networks, agencies, and advertisers should better understand how … Read the whole story
by Laurie Sullivan
West Elm's latest campaign digs into social media roots with a predictive spin. The Williams-Sonoma company has been working with Olapic, which launched an … Read the whole story
COMMENTARY
by Jason Wolfson
Mobile programmatic is the automated buying and selling of media on a mobile device. This type of ad buy removes the need for manual … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Think about the big social phenomena and how many were created by brands or charities and you're left asking the question: If brands are … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Twitter is joining forces with data management platform Acxiom to offer advertisers new audience targeting capabilities, the partners announced this week. The agreement will … Read the whole story
COMMENTARY
by Walt Horstman
The major recent M&A announcements in the data industry are spurring the Big Bang in media: the powerful joining of online/digital audience data with … Read the whole story