RTBlog
A recent study from Nielsen's Neuro division found that changes in Twitter TV activity -- tweets around live airing of prime-time broadcast and cable TV shows -- correlates strongly with … Read the whole story
SpotXchange, the programmatic video supply-side platform (SSP) that sold 65% of its business to RTL Group last year, continues to expand across Europe -- … Read the whole story
Innovid, an interactive online video ad platform, has announced a partnership with Integral Ad Science, a viewability and fraud measurement firm. Integral's viewability, fraud … Read the whole story
Nielsen says social media now stands as a bellwether for general audience engagement -- and that networks, agencies, and advertisers should better understand how … Read the whole story
West Elm's latest campaign digs into social media roots with a predictive spin. The Williams-Sonoma company has been working with Olapic, which launched an … Read the whole story
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Mobile programmatic is the automated buying and selling of media on a mobile device. This type of ad buy removes the need for manual … Read the whole story
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Think about the big social phenomena and how many were created by brands or charities and you're left asking the question: If brands are … Read the whole story
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Twitter is joining forces with data management platform Acxiom to offer advertisers new audience targeting capabilities, the partners announced this week. The agreement will … Read the whole story
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The major recent M&A announcements in the data industry are spurring the Big Bang in media: the powerful joining of online/digital audience data with … Read the whole story
