RTBlog
by Tyler Loechner, Staff Writer
Programmatic and native have been converging, and Conde Nast wants in on the action. Conde Nast's Food Innovation Group, comprised of "Bon Appetit," "Epicurious" and a network of around 80 … Read the whole story
by Tyler Loechner
Millennial Media, a mobile ad network turned programmatic exchange, has announced its fourth quarter 2014 earnings. The company saw $86.4 million of revenue in … Read the whole story
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by Tyler Loechner
Xaxis, WPP's programmatic media-buying unit, on Monday announced it has officially launched in the Middle East and North Africa (MENA) with headquarters in Dubai. Read the whole story
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by Tyler Loechner
Digital media consultancy GershonMedia on Tuesday announced it is launching a programmatic ad unit to consult advertisers on today's available ad tech. Read the whole story
by Laurie Sullivan
eBay Classifieds has signed a deal with adMarketplace to power advertisements that run on its classifieds search services in an effort to compete with … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Adobe will announce a slew of partnerships Tuesday at its annual summit in Salt Lake City. IBM Interactive, Accenture Interactive, Rosetta, Razorfish, BrightEdge, Gigya … Read the whole story
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by Tyler Loechner
Rocket Fuel, a programmatic ad firm, on Monday announced the appointment of Randy Wootton as chief revenue officer, a new position at the company. Read the whole story
by Steve McClellan
Among the major holding companies, WPP's organic revenue growth was on the high side, well above Publicis Groupe's 2% and above Omnicom's 5.7%. Reported … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Only a small percentage of consumers interested in the wearable computing market plan to buy an Apple Watch, and the majority are unconvinced of … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to an analysis of the Videology Group report Fourth Quarter U.S. Video Market At-A-Glance, 94% of U.S. advertisers ran video campaigns with some … Read the whole story