RTBlog
Programmatic and native have been converging, and Conde Nast wants in on the action. Conde Nast's Food Innovation Group, comprised of "Bon Appetit," "Epicurious" and a network of around 80 … Read the whole story
Millennial Media, a mobile ad network turned programmatic exchange, has announced its fourth quarter 2014 earnings. The company saw $86.4 million of revenue in … Read the whole story
Xaxis, WPP's programmatic media-buying unit, on Monday announced it has officially launched in the Middle East and North Africa (MENA) with headquarters in Dubai. Read the whole story
Digital media consultancy GershonMedia on Tuesday announced it is launching a programmatic ad unit to consult advertisers on today's available ad tech. Read the whole story
eBay Classifieds has signed a deal with adMarketplace to power advertisements that run on its classifieds search services in an effort to compete with … Read the whole story
COMMENTARYAdobe will announce a slew of partnerships Tuesday at its annual summit in Salt Lake City. IBM Interactive, Accenture Interactive, Rosetta, Razorfish, BrightEdge, Gigya … Read the whole story
Rocket Fuel, a programmatic ad firm, on Monday announced the appointment of Randy Wootton as chief revenue officer, a new position at the company. Read the whole story
Among the major holding companies, WPP's organic revenue growth was on the high side, well above Publicis Groupe's 2% and above Omnicom's 5.7%. Reported … Read the whole story
- COMMENTARY
Only a small percentage of consumers interested in the wearable computing market plan to buy an Apple Watch, and the majority are unconvinced of … Read the whole story
- COMMENTARY
According to an analysis of the Videology Group report Fourth Quarter U.S. Video Market At-A-Glance, 94% of U.S. advertisers ran video campaigns with some … Read the whole story
