RTBlog
by Tyler Loechner, Staff Writer
Native ads on mobile sites receive twice as much "visual focus" from consumers compared to banners on mobile devices, a new report claims. That's according to a new Sharethrough-commissioned
Nielsen … Read the whole story
by Joe Mandese
FleishmanHillard continues to expand its brand content chops, announcing a deal Tuesday with News Corp. "social news agency" Storyful that will give the Omnicom … Read the whole story
by Tyler Loechner
Virool, a programmatic video ad firm, on Tuesday announced it has appointed Andy Chandler as managing director, UK. The appointment comes several months after … Read the whole story
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by Tyler Loechner
SmarterHQ has added another former Bazaarvoice executive to its leadership team. The marketing automation platform on Tuesday announced the appointment of Ryan Cush as … Read the whole story
by Sarah Mahoney
The new effort is "for the younger end of our segment, the more Millennial audience," says Michele Schuh, director of media at Old Navy. … Read the whole story
COMMENTARY
by Ben Plomion, Op-Ed Contributor
We hear industry pundits assert that 2015 will be the year of the connected TV, with some 138 million units of Internet-enabled television units … Read the whole story
by Laurie Sullivan
Augmented reality ad platform Blippar has raised $45 million in new funding from undisclosed investors and plans to build a visual search engine to … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
2014 ushered in a wave of major changes in retailing that will continue to shape commerce in the years ahead. Yet, many of the … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
What does it take to hire a successful CMO in today's marketing economy? Answering that question is not easy because the environment keeps changing, … Read the whole story