RTBlog
Native ads on mobile sites receive twice as much "visual focus" from consumers compared to banners on mobile devices, a new report claims. That's according to a new Sharethrough-commissioned Nielsen … Read the whole story
FleishmanHillard continues to expand its brand content chops, announcing a deal Tuesday with News Corp. "social news agency" Storyful that will give the Omnicom … Read the whole story
Virool, a programmatic video ad firm, on Tuesday announced it has appointed Andy Chandler as managing director, UK. The appointment comes several months after … Read the whole story
SmarterHQ has added another former Bazaarvoice executive to its leadership team. The marketing automation platform on Tuesday announced the appointment of Ryan Cush as … Read the whole story
The new effort is "for the younger end of our segment, the more Millennial audience," says Michele Schuh, director of media at Old Navy. … Read the whole story
- COMMENTARY
We hear industry pundits assert that 2015 will be the year of the connected TV, with some 138 million units of Internet-enabled television units … Read the whole story
Augmented reality ad platform Blippar has raised $45 million in new funding from undisclosed investors and plans to build a visual search engine to … Read the whole story
- COMMENTARY
2014 ushered in a wave of major changes in retailing that will continue to shape commerce in the years ahead. Yet, many of the … Read the whole story
- COMMENTARY
What does it take to hire a successful CMO in today's marketing economy? Answering that question is not easy because the environment keeps changing, … Read the whole story
