RTBlog
Jim Nail, a principal analyst at Forrester Research, recently issued a note on the Nielsen-eXelate deal, stating that he believes the move signals Nielsen's recognition of "TV's impending addressable future." … Read the whole story
BMO Capital Markets has given TubeMogul stock an "outperform" rating, citing the company's strong self-serve offering, which lines up with the macro trend of … Read the whole story
Google's acquisition of InMobi for $1 billion would solidify its position as the top player in mobile application ad installations and advertising. The combination … Read the whole story
Accenture reports that overall, about 60% of consumers want real-time promotions and offers. But only 20% want retailers to know their current location, and … Read the whole story
The campaign -- the chain's first work from its new agency, Chiat/Day -- aims to establish the restaurant brand as a "voice of authority" … Read the whole story
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The success of a display campaign is relatively easy to understand: Was there sufficient ROI tied to it? Native ads that deliver on existing … Read the whole story
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Financial investment firm Kennet Partners and co-investor Joe Wang made a $17 million investment in TreeHouse Interactive, a partner relationship management (PRM) provider, acquiring … Read the whole story
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Google is said to be considering acquiring India-based mobile ad firm InMobi, according to the India Times, which first reported the news yesterday, citing … Read the whole story
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What do you see when you scan the brains of 300 TV viewers watching their favorite shows? According to the leading expert on TV … Read the whole story
