RTBlog
by Tyler Loechner, Staff Writer
The brain and how it subconsciously responds to advertisements has been the name of the game this week. Rocket Fuel, a programmatic ad firm, on Thursday released new research that … Read the whole story
by Tyler Loechner
Ayuda Media Systems, an out-of-home ad company that created a billboard management system for buying and selling outdoor ad inventory online, this week announced … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
Language certainly matters. In recent industry conversations, I perceive a hesitancy to use the word "programmatic" in the emerging T/V supply-side space. Instead, I … Read the whole story
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by Tyler Loechner
A new study claims that nearly half of publishers (40.9%) have found generating revenue to be "somewhat or much harder" than originally anticipated. Another … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Are fraudsters switching tactics to build bots that appear to be worth more to brands as heavy consumers of video? The latest figures from … Read the whole story
by Laurie Sullivan
Naveen Tewari, InMobi CEO, says the company will remain independent and will eventually sell stock in an IPO. He adds that InMobi has frequent … Read the whole story
COMMENTARY
by Josh Chasin, Op-Ed Contributor
After viewability and fraud, what's the biggest issue in digital metrics today? Now, I know what you're thinking: "There are other issues in digital … Read the whole story
by Larissa Faw
Publicis.Sapient, the new digital services management arm formed by Publicis Groupe after its recent acquisition of Sapient, has acquired Expicient for an undisclosed sum. … Read the whole story
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by Tyler Loechner
Eyereturn Marketing, an ad server and demand-side platform, on Thursday announced an integration with Acxiom's LiveRamp, a data "on-boarder." Eyereturn says it will use … Read the whole story
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by Richard Whitman, Columnist
Perhaps you've heard of the omnichannel approach to consumer marketing? Basically, it's a concerted effort to guarantee the consumer's shopping experience is a seamless … Read the whole story