RTBlog
by Tyler Loechner, Staff Writer
News America Marketing's announcement that it has partnered with OwnerIQ to develop a way to target shoppers online with coupon offers brings programmatic ad tech use cases full circle. We've … Read the whole story
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by Tyler Loechner
News America Marketing, a promotional marketing services firm, has announced its foray into programmatic advertising. The company has partnered with OwnerIQ, a digital marketing … Read the whole story
by Laurie Sullivan
Adidas has extended its supply chain processes and best practices into the marketing funnel. The company is using radio frequency identification technology to track … Read the whole story
by Laurie Sullivan
Cheetah Mobile, a China-based software company known for products like Clean Master security and storage optimizer for Android devices, has acquired MobPartner for $58 … Read the whole story
by Gavin O'Malley
Twitter on Friday confirmed the acquisition of live-streaming app Periscope. Financial terms of the deal were not disclosed, but previous reports put the sale … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The digital native brand built its own DMP, runs its own programmatic buying, and plans to leverage this tech-savviness in bringing brand and performance … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The "i" newspaper tv ad changes to fit in with the news topic of the day. It's an impressive step, but could it be … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The programmatic ecosystem should be on notice: as brands get savvier about ad tech, they will want to follow esurance in doing more of … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Let us count the ways. Marketers at OMMA@SXSW not only told us that mobile ads suck; they told us why. And some of the … Read the whole story