RTBlog
by Tyler Loechner, Staff Writer
Nearly two-thirds (64%) of marketers turn to ad tech providers for data into the latest trends and best practices in online advertising, while only 35% turn to independent researchers and … Read the whole story
by Tyler Loechner
Triton Digital, an ad tech firm in the digital audio industry, has been acquired by Vector Capital, a tech-focused private equity firm. Terms of … Read the whole story
by Larissa Faw
Rolf Olsen has been appointed Chief Data Officer at the WPP media shop. He is tasked with leading the agency's Marketing Sciences group and … Read the whole story
by Steve McClellan
Several UK press reports, citing unnamed sources, reported the bid over the weekend. Dunnhumby tracks billions of shopper purchases via loyalty cards and is … Read the whole story
by Laurie Sullivan
Harte Hanks announced the acquisition of 3Q Digital Monday, one of the last major search engine marketing digital agencies in Silicon Valley. The addition … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The "i" newspaper tv ad changes to fit in with the news topic of the day. It's an impressive step, but could it be … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The focus on certain mobile commerce technologies sometimes can be used in totally different ways from which they were initially intended. For example, NFC … Read the whole story
COMMENTARY
by Tom Triscari, Op-Ed Contributor
Assessing programmatic financials has never been more important. Programmatic is quickly pushing marketers into marketing technologists, and permanently turning Mad Men and Women into … Read the whole story