RTBlog
by Tyler Loechner, Staff Writer
The Interactive Advertising Bureau (IAB) has released what it is calling the "mobile programmatic playbook," the first document from the IAB focused on mobile programmatic. The document is largely
dedicated … Read the whole story
by Tyler Loechner
Several leading publishers throughout the globe have teamed to form the Pangaea Alliance, a digital ad offering fueled by programmatic. Founding partners of Pangaea … Read the whole story
by Tyler Loechner
Video ad tech firm Virool has announced the launch of a new video measurement technology it claims measures the emotional reaction consumers have to … Read the whole story
by Tyler Loechner
Empower MediaMarketing, an independent media agency, this week announced its plans to allow advertisers to buy local broadcast TV inventory via programmatic channels. Empower … Read the whole story
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by Tyler Loechner
DoubleVerify, a digital ad measurement firm, on Tuesday announced that its pre-bid targeting technology is now available via AppNexus. DoubleVerify claims the technology "authenticate[s] … Read the whole story
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by Tyler Loechner
Ooyala's Videoplaza, a European-based supply-side platform (SSP), on Wednesday announced a partnership with TubeMogul to create a premium programmatic marketplace for brands and broadcasters … Read the whole story
by Laurie Sullivan
A Mobile Marketing Association study shows that allocating more of a brand's overall campaign, which means cannibalizing other media buys, and allocating it to … Read the whole story
by Laurie Sullivan
Merkle has appointed Adam Lavelle to the position of chief growth officer, responsible for expanding its digital services business. It's a bit of an … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The focus on certain mobile commerce technologies sometimes can be used in totally different ways from which they were initially intended. For example, NFC … Read the whole story
by Wendy Davis
The Federal Trade Commission will hold a workshop in November examining privacy issues raised by tracking consumers across devices for ad purposes. The agency … Read the whole story
COMMENTARY
by Lon Otremba, Op-Ed Contributor
In the early days of Internet display advertising, standards -- including standard banner ad dimensions, tracking methodologies, and delivery verification -- helped make it … Read the whole story
COMMENTARY
by Sherrill Mane, Op-Ed Contributor
Contrary to a popular notion in some digital ad circles today, intrusive ads can be highly effective. The proviso is that they be done … Read the whole story