The Interactive Advertising Bureau (IAB) has released what it is calling the "mobile programmatic playbook," the first document from the IAB focused on mobile programmatic. The document is largely dedicated … Read the whole story
Several leading publishers throughout the globe have teamed to form the Pangaea Alliance, a digital ad offering fueled by programmatic. Founding partners of Pangaea … Read the whole story
Video ad tech firm Virool has announced the launch of a new video measurement technology it claims measures the emotional reaction consumers have to … Read the whole story
Empower MediaMarketing, an independent media agency, this week announced its plans to allow advertisers to buy local broadcast TV inventory via programmatic channels. Empower … Read the whole story
DoubleVerify, a digital ad measurement firm, on Tuesday announced that its pre-bid targeting technology is now available via AppNexus. DoubleVerify claims the technology "authenticate[s] … Read the whole story
Ooyala's Videoplaza, a European-based supply-side platform (SSP), on Wednesday announced a partnership with TubeMogul to create a premium programmatic marketplace for brands and broadcasters … Read the whole story
A Mobile Marketing Association study shows that allocating more of a brand's overall campaign, which means cannibalizing other media buys, and allocating it to … Read the whole story
Merkle has appointed Adam Lavelle to the position of chief growth officer, responsible for expanding its digital services business. It's a bit of an … Read the whole story
The focus on certain mobile commerce technologies sometimes can be used in totally different ways from which they were initially intended. For example, NFC … Read the whole story
The Federal Trade Commission will hold a workshop in November examining privacy issues raised by tracking consumers across devices for ad purposes. The agency … Read the whole story
In the early days of Internet display advertising, standards -- including standard banner ad dimensions, tracking methodologies, and delivery verification -- helped make it … Read the whole story
Contrary to a popular notion in some digital ad circles today, intrusive ads can be highly effective. The proviso is that they be done … Read the whole story