RTBlog
Late last year, Apple more or less reintroduced iAd, its mobile ad platform that had failed to take off since launching five years ago. Apple recently struck multiple ad tech … Read the whole story
AppNexus, a large programmatic ad tech firm, on Wednesday announced that it has acquired Yieldex, a publisher monetization platform. A source with knowledge of … Read the whole story
- COMMENTARY
According to eMarketer, RTB now serves as the dominant transaction method of programmatic buying, accounting for more than 90% of digital ad dollars in … Read the whole story
Programmatic TV proponents now have at least one case study they can point to when backing up the budding industry. Ritani, a jewelry company, … Read the whole story
- COMMENTARY
At its heart, the viewability problem online stems from the structure of ad products. Standard ad forms are not designed to capture attention. There's … Read the whole story
AOL plans to announce Thursday a global partnership with Kenshoo that will provide technology that allows brands to advertise across its network to target … Read the whole story
- COMMENTARY
Large companies like General Motors and Sony have a slew of experts in the background assuring that legal privacy policies are in place, but … Read the whole story
Yahoo has beefed up the data available via BrightRoll, the programmatic video ad platform it acquired last year. Yahoo on Wednesday announced it has … Read the whole story
That's according to new research from the World Federation of Advertisers, WPP's Millward Brown and several African advertiser groups, which found that global marketers … Read the whole story
TRUSTe has finalized a settlement requiring it to pay $200,000 for allegedly misrepresenting its practices, the FTC said on Wednesday. The settlement stems from … Read the whole story
The holding company was in no comment mode for days after news broke that WPP was bidding for the shopper data giant, part of … Read the whole story
